

“Pretty much what the album isĪbout is this duality, how do you navigate your way through this whole thing, through success, through failures, through all this, and remain yourself,” he said. The commercial shows Jay-Z in a studio, working on the album - his 12th studio effort - with the producers Rick Rubin, Pharrell Williams, Swizz Beatz and Timbaland. The album, “Magna Carta Holy Grail,” will come out on July 7, but it willīe made available free three days earlier to Samsung subscribers through a mobile application. Jay-Z, the Brooklyn rapper, announced the deal with a three-minute commercial during halftime of the NBA finals on Sunday night. The rapper's label is reportedly still negotiating in an attempt to count the Samsung sales, not that going platinum should be a problem for Hov anyways.Jay-Z is teaming up with Samsung to release his new album, and the company is giving away a million copies to its cellphone subscribers as a promotion. On top of this, another factor that prohibits the LP from going platinum already is that the label/artist/music company must sell the albums to a retailer (such as Target, Best Buy, Amazon) at a minimum of one-third of the album's Suggested Retail Price (although at this time the SRP of Magna Carta is unknown). As well, the RIAA (Recording Industry Association of America) says that albums only become eligible for RIAA certification 30 days after the initial release of the LP. It's being reported by MTV News that Billboard does not count bulk album sales.

Well, it turns out, it will not be the first album to go platinum before it drops, because those sales to Samsung will not be counted by SoundScan.

Watch the commercial which features appearances from Rick Rubin, Pharrell, Timbaland, and Swizz Beatz below.Īfter it was announced that Hov would be selling 1 million copies of his upcoming new album, Magna Carta Holy Grail, to Samsung at $5 a piece, it was debated whether or not those sales would be counted by Nielsen SoundScan, and thus make it the first album to go platinum prior to its release.
